Tryon Announces Horseware as Official Equestrian Clothing Partner of FEI World Equestrian Games™

Mar 7, 2018 - 4:52 PM
For Immediate Release

TRYON, NC USA – March 7, 2018 – Tryon International Equestrian Center (TIEC) announced today its partnership with Horseware as the “Official Equestrian Clothing and Blanket Supplier” for the 2018 FEI World Equestrian Games™ (WEG) to be held in Tryon, North Carolina from September 11-23.

As the “Official Equestrian Clothing and Blanket Supplier,” Horseware is producing the uniforms for all WEG staff and volunteers. Volunteer counts alone are expected to reach 3,500 people during the two-weeks of the Games. In addition to supplying uniforms, Horseware is awarding presentation coolers to every horse participating in the WEG, which is expected to be around 850. Horseware’s generosity further extends to every WEG athlete who will receive a WEG-branded Horseware bag with additional promotional items.

As part of the partnership, Horseware has exclusive rights to produce and sell official WEG equestrian and horse apparel at the Games. The brand will have significant vendor space onsite where attendees can purchase commemorative WEG merchandise and shop the full range of high-performance products offered by the brand.

“Horseware is a pillar in the equestrian apparel industry and we are honored to be partnering with them to produce all of our staff and volunteer uniforms and the awards for WEG. We have had a very longstanding relationship with the Horseware team and are pleased that we can showcase their innovative craftsmanship through our WEG efforts,” said Mark Bellissimo, Co-Founder and CEO of Tryon International Equestrian Center.

Horseware Founder Tom MacGuinness, who is aiming to ride on the Irish Endurance Team for WEG, is pleased to align his merchandise with this prestigious global event.

“We are delighted to be the ‘Official Equestrian Clothing Partner’ for the WEG. We have had a long association with WEF [Winter Equestrian Festival] and this is an extension of that cooperation. We hope to bring truly special commemorative WEG clothing, as well as high performance fabrics for the staff apparel and prize blankets. We are very excited about this WEG and know it’s going to be the best games ever.”

For WEG tickets, event schedules or to sign up for the e-newsletter featuring the latest WEG updates, please visit or follow @Tryon2018 on social media.

Media Inquiries

For media inquiries about the FEI World Equestrian Games™ Tryon 2018, please visit or contact one of the following press officers:

National Press Officer – Carly Weilminster at or +1 (828) 863-1144

International Press Officer – Niki McEwen at or 0044(0) 203 176 0355

For more information from the FEI, please contact Shannon Gibbons at or 0041-78-750-6146.

About Horseware

Horseware was founded in 1985 in Dundalk, Ireland, by Tom and Carol MacGuinness. After months of research and hand stitching, the prototype of the now iconic Rambo Original was born, setting the standard for modern rug design. Today, Horseware is the global leader in equestrian products, with a growing range of innovative, practical and design-led products for horses, riders and pets.

All of Horseware’s products are designed and developed in Dundalk, Ireland. Their Rambo turnouts are still manufactured in Dundalk. Horseware believes that because we create, we innovate and through innovation aim to make a tangible difference to the lives of you, your horses, and your pets. Find out more at, email Emma Ferguson at

About the Tryon International Equestrian Center

Tryon International Equestrian Center at Tryon Resort, host of the FEI World Equestrian Games™ Tryon 2018, is one of the world’s premier equestrian lifestyle destinations. From carousel to competition, the mission of Tryon Resort is to celebrate the magic of the horse, grow equestrian sport, and increase access to this majestic animal. With first-class facilities for hunter/jumper, dressage, and eventing competitions, the facility will soon accommodate all eight equestrian disciplines.

Tryon Resort is a spring, summer and fall haven for equestrian competitors and enthusiasts, and a year-round destination for connoisseurs of diverse cuisine and shopping, lodging getaways, and family entertainment. Learn more at

About the FEI World Equestrian Games

The FEI World Equestrian Games™, held every four years in the middle of the Olympic cycle, is the property of the Fédération Equestre Internationale (FEI), the world governing body for horse sport recognised by the International Olympic Committee (IOC). It is one of the biggest events on the global sporting calendar, combining World Championships in the Olympic disciplines of Jumping, Dressage and Eventing, the Paralympic discipline of Para-Equestrian Dressage, as well as Driving, Endurance, Vaulting and Reining.

The inaugural FEI World Equestrian Games™ were hosted in Stockholm (SWE) in 1990. Since then the Games have been staged in The Hague (NED) in 1994, Rome (ITA) in 1998, Jerez (ESP) in 2002, and Aachen (GER) in 2006. The first Games to be organised outside Europe were the Alltech FEI World Equestrian Games™ in Kentucky (USA) 2010. The Games came back to Europe for the 2014 edition, the Alltech FEI World Equestrian Games™ in Normandy (FRA), which attracted more than 500,000 on-site spectators and a worldwide television audience of 350 million, as well as delivering an economic impact of €368 million to the French economy.

The FEI World Equestrian Games™ History Hub can be viewed here.

For more information, visit and


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